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From Visuals to Value: Rethinking What Signage Could Deliver
Did you know? 60% of customers make purchases at the point of sale, and digital signage plays an important role in influencing these decisions.
🔠According to global studies:
âœ”ï¸ Digital signage boosts average purchase quantities by 29.5%, making it an extremely successful tool for generating sales.
âœ”ï¸ Approximately 68% of customers believe that digital advertising influences their future purchasing decisions, demonstrating its impact on purchasing behavior.
âœ”ï¸ Over 40% of shoppers say that digital displays near the point of purchase can affect their purchasing decisions by giving useful information.
Across the globe — and here in the Philippines — we’re seeing retail centers and property developers lead the shift. One notable example is the 10-year collaboration between Ayala Foundation and Avolution Inc, which brought LED installations to public locations such as Ayala Museum Walkway and Ayala Salcedo Underpass. These are more than just advertising tools; they generate funds that directly benefits underserved Filipino communities. This concept demonstrates how digital technology may provide both corporate and social benefit, indicating a promising route for today's retail and public areas.
References:
Williams, D. (n.d.). Arbitron Digital Billboard Report: Cleveland Case Study [Case Study]. https://lnkd.in/gvyQUvpp
Dey, M. (2024, November 12). Digital Signage Statistics by revenue, market share and manufacturers. Electro IQ. https://lnkd.in/g3WGp4zm
